/portrait-mode-iphone-5a43c350beba3300374a46cf.jpg "back in focus mac")
It’s a drop in the bucket compared to the overall PC market (around 15 percent by the company’s estimates), but these people are influencers, a title that extends beyond just their output. If nothing else, it’s a reminder of just how many fields the admittedly generic “creative professional” tag touches - and why it’s such an important market, both in terms of cache and reach. In case there was any doubt who Apple might be going after with these new models, the company introduced us tech writers to a number of creative pros, whose work runs the gamut from micro neurology (UCSF professor Saul Katoto) to performance art (Aaron Axelrod) to gigapixel imagery (Lucas Gilman). The 13-inch with Touch Bar gets a similar treatment, bumping up to a quad-core i5 or i7 and up to 2TB of SSD storage.Īpple says it’s still committed to the version without the Touch Bar, but it’s going to have to sit out this round of updates, for the time being.
For most users that should mean around the same battery life they would have gotten with the last generation. That move means a hit to battery life, so the company boosted the battery by an additional 7.7 watt hours.
#Back in focus mac upgrade
You get a six-core Intel Core i7 or i9 on the bigger machine, backed with up to 4TB of storage and up to 32GB of memory - the latter of which required the company to upgrade from DDR3 to DDR4 memory. And these are, indeed, formidable machines. As is the case with a majority of updates to the line, all of the really important stuff is happening inside. The new Pros are indistinguishable from last year’s model.
#Back in focus mac pro
Like Mojave, updates to the 13- and 15-inch MacBook Pro models with Touch Bars find the company tipping its hats to creative pros, a key demo long understood to be the core to Apple’s user base. The company is addressing that today with its first major hardware release since its big developer conference. Sure, Apple used the opportunity to reaffirm its commitment to creative professionals - perhaps most notably in the form of some key macOS updates - but there were no new devices available to take advantage of those new features. Like the rest of the company’s hardware line, however, they were a no-show. New MacBook Pros seemed like a no-brainer for WWDC.
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